In this response, we focus our analysis and recommendations on the proposed “ecosystem of trust” and associated international efforts. We believe these measures can mitigate the risks that this technology poses to the safety and rights of Europeans. Trustworthy technology also contributes to the long-term competitiveness of the European AI sector. Accidents and misuse would risk undermining the trust necessary for this industry to flourish. There is evidence that a majority of Europeans already want AI technology to be carefully managed and believe a public policy response is required. At the same time, any regulatory framework on AI needs to be proportionate and flexible. Without such a careful approach, we risk stifling the innovation needed to reap the benefits from further development and adoption of this technology.